It’s a matter of fact: More and more “do-it-yourselfers“ and hobby-interior-decorators are using the Internet to gather information on trends and innovations in the area of wall design and wallpapers. With the new online-shop from “wall and image“ is now possible to obtain not only inspiration and ideas for your own four walls, but also to directly order the required materials to make it happen for your ideas. And with the Search Marketing Concept of the full-service Agency for Marketing and Technology, LBi Iven & Hillmann, the right offer for the online wallpaper store is quick and easy to find on the Internet.
A new wallpaper can do wonders – whether with photos, different design patterns, graphics or by wall-tattoos. It changes the feeling of space and gives a fresh edge to an old apartment. The question: Which wallpaper fits the best? What can rejuvenate and modernize the current room interior? The creators and founder of the wall and image GmbH had many various and innovative ideas and by developing their shop, have made use of modern and up-to-date techniques to present the offer of their products. The prospective customer can look at their favorite wallpaper by means of a virtual showroom and has the opportunity to view the results from varying perspectives to get a good feeling about the fitting. Such details as gradients and patterns can also be reproduced very well on the screen. It´s extremely easy for the customer to reach the decision to purchase, customer satisfaction after the delivery remains high, safe in the knowledge they got exactly what they wanted.
"With LBi Iven & Hillmann, we rely on a team of specialists with years of experience in all areas of digital communications" comments Dieter Maubach, product manager at Wall and image. „The agencies range of service offerings is a lot more extensive than we would normally expect. For example, the comprehensive advice in terms of landing page optimization helps us to present the products in a clearer and easier to understand format. Thus we are able improve our Conversion rate notably.”
"The success potential of this new shop concept was immediately clear," said Arend Lars Iven, CEO of LBi Iven & Hillmann. "We are particularly pleased that we could expand our SEM campaign strategy together with wall and image, to further areas we offer in our service portfolio. In addition to landing page optimization, we´re already in discussions about building a social media and affiliate marketing strategy.”
As one of the first agencies in Germany, the full-service digital marketing agency, LBi Iven & Hillmann, are proud to keep in front of the game with the new Google AdWords certification. The newly designed certification program replaces the long standing Google Advertising Professionals (GAP) program. It will keep agencies informed and provide useful information on future developments in search engine marketing and help advertisers understand the functionality better.
To officially certify as an Google AdWords partner, an online marketing agency must pass a recently made tougher test with comprehensive strategy-training and continually tests of campaign management and practical account handling . With this new more comprehensive certification program, agencies and their team prove their expertise in search, display advertising, web analytics and reporting
"We appreciate very much the Google AdWords program and the new certification requirements, tools adapts to the markets and regularly partake in dialogue with us as an agency," explains Anke Freikamp, CEO of LBi Germany. "Our customers are accustomed to get from us always a first class service. With this certification, we can once more prove it. "
From straight away, LBi Iven & Hillmann will display the new “Google Certified Partner” logo and can also be found as a partner in the Google Partner search (https://adwords.google.com/professionals/search/) This directory is intended to help advertisers to find a suitable and quality partner agency.
Germany's popular book and media retailer buch.de together with the online advertisers from LBi Iven & Hillmann have expanded their involvement in affiliate marketing and have just launched a brand new affiliate program at affilinet. With the new program, the Münster online retailer's marketing offer partners an even more comprehensive service with innovative advertising, attractive terms and product data of more than five million articles.
Already for over three years in the existing affiliate marketing program on the zanox network, LBi has seen great results with affiliates, having last year boosted sales 150 percent better year on year.
With the start of the affilinet program, the international full-service agency team now expects buch.de to connect with even more publishers that are already taking advantage of the targeted affilinet technology. The soon to be launched buch.de mobile online store should also attract the attention of “mobile affiliates” and lead to further long-lasting relationships with many affiliates.
The publishers are offered among the many attractive and dynamic graphic advertisements, many targeted text links and also product data from over five million products available online. The publisher is remunerated according to the items in the shopping basket. For successful orders from the Books category, affiliates earn up to 12 percent of net sales, for items from other categories, commissions of up to 6.5 percent are possible.
For any questions, a professional team is always available at buch.de-aff@iven-hillmann.com or on the free hotline 0800 - 777 07 78.
Beauty for a better well-being: The team of Mang Medical One group provide their clients with comprehensive information and advice concerning cosmetic surgery , which is now increasingly found online. Europe's leading group of clinics for plastic and aesthetic surgery has extended its online marketing activities and together with LBi Iven & Hillmann has developed an attractive affiliate program.
Marketers who are interested in entering into an internet partnership with Mang Medical One receive extensive advice and direct access to a variety of advertising media from the Berlin online experts. Banners in various sizes and formats can be easily and quickly incorporated into a website from a relevant subject area. Every successful lead attracts a generous commission of at least 10 Euros. Publishers in the fields of health, beauty, fitness and surgery are especially welcome. This new offering provides this sector with many interesting new marketing opportunities.
"Through Iven & Hillmann’s affiliate marketing concept and their carefully selected publishers we are able to reach interested parties and potential customers exactly in the relevant subject area where they are active and genera” explains Sandra Meier, Marketing Manager for Mang Medical One AG. "This is an efficient advertising channel which strengthens our brand online and sends our message directly to our core target group. We avoid a scattergun approach and maximize the ROI on our advertising investment."
"The high-quality medical offer from Mang Medical One matches exactly the service we offer our visitors" says Peggy Reichelt, Managing Director of the successful advice portal abnehmen.net. "We are looking forward to seeing how our readers react to this new marketing approach. It has been individually created for us and fits perfectly in the design of our website abnehmen.net." "The area of well-being, health and medicine still has amazing potential in the digital market " says André Garber, head of affiliate marketing at LBi Iven & Hillmann. "We are excited to work with interesting publishers to grow this market from the start."
The program has had a successful start and can be found exclusively at DoubleClick.
Register at: http://www.affili.net/Publisher/SignUp.aspx?pid=6865
Are you looking for a new home? Now iPhone users can look for available properties while they’re on the go. The new application “Immoscout24” helps you to house hunt in your immediate environment. The added-value is enormous: if you particularly like a street or area, you are shown the available flats and houses there quickly and free of charge. And the online experts LBi Iven & Hillmann arrange for a top ranking in the mobile Google search to make this innovative and practical application even easier for iPhone owners.
This type of advertising is particularly attractive because it maximizes the ROI on the advertising investment. Yet the branding effect is also of great importance. ImmobilienScout24 has taken on a leading role in the house-hunting market and has reinforced its position as the market leader in Germany.
“We have been working successfully with LBi Iven & Hillmann in the areas search engine marketing, affiliate marketing and search engine optimization since 2004” explains Andreas Assum, Head of Online Marketing at Immobilien Scout GmbH. “The strategic planning and implementation of this innovative campaign in mobile internet is further evidence of the creativity and high-performance of the online experts from Berlin.”
“The new iPhone house-hunting application „ImmoScout24“ is absolutely fantastic,” enthuses Ron Hillmann, Managing Director of LBi Iven & Hillmann. “We saw straight away that a limited advertising budget which is applied very effectively can achieve a top ranking and maximize the campaign’s success.”
With a focus on Search Engine Optimisation (SEO) Ron Hillmann is taking over one important part of the course “Online Marketing” at the “Deutsche Direktmarketing Akademie” (DDA). In his role as CEO of the Berlin Agency for digital marketing, LBi Iven & Hillmann, he deals in his seminar with the challenge of reaching a top-ranking at the first positions in the organic search. In detail, Ron Hillmann will on the 5th of December shed light on the bases, planning and realization of SEO.
Hillmann, who founded his agency specialized in Organic and Paid Search, as well as Affiliate Marketing and who is also ranked as an Expert and Opinion-leader in the Online Business Market, will explain with illustrative and actual instances the following topics:
Valuable tips from the daily business will prove the theoretical basis about SEO that will be explained in this seminar.
Every second consumer plans to do their Christmas shopping online this year. The latest w3b internet market survey uses conclusive facts and figures to underline a trend which has grown consistently in the past few years. The profile of the classic online shopper has become a business. LBi Iven & Hillmann provides consulting for its customers to help them optimize their relationship with their shoppers during the most important season for the retail branch and to utilize this growing potential for their Christmas trade.
These are the typical online Christmas shoppers: those who spend the most on Christmas gifts are very aware of trends and buy new products more readily than other consumers in their direct environment. The typical online shopper also likes to assume the role of a shopping advisor and is consulted by friends, colleagues and family concerning new developments and innovations. A certain price sensitivity can be seen in shoppers who are within in the age group 25 – 35 but this can also extend up to the age of 50.
Virtual Christmas shopping is increasing in popularity. During the last seven years the internet has been used increasingly to buy gifts. A clear upturn can be seen even in comparison with the previous year. At the end of 2008, 47% planned to do their Christmas shopping online and this year it has increased to 52% - more than half of all users. This is an increase of almost 10 percent.
“Working together with our clients we ensure that shoppers who order online at Christmas time have a long-term relationship with the brand” explained Ron Hillmann, Managing Director of LBi Iven & Hillmann. “Satisfied Christmas shoppers whose expectations regarding quality, delivery and service are fulfilled will be retained as long-term customers even after the festive season.”
Watch out for these shops
The brand is the most important link between businesses and customers. It builds confidence and gives a clear value proposition. Abuse can cause damage and devalue the brand. With the monitoring module of the SISTRIX Toolbox, LBi Iven & Hillmann and its clients can now achieve maximum clarity about any uses and abuses of their brand - around the clock, seven days a week. This allows for early detection, and immediate action.
Especially the combination of LBi Iven & Hillmann´s online specialization, search engine marketing and affiliate marketing, are highly likely risk of trademark infringements. While it is possible to protect brand trademarks and their respective keywords on Google, there are some common techniques for publishers to get around these methods. The trademark monitoring is an extension of the successful SISTRIX Toolbox. It is a cost effective solution developed to document these violations accurately with Google Adwords.
"A continuous monitoring of important figures and reporting data is essential, especially for larger sites, in order to make the right decisions" says Johannes Beus, SISTRIX-founder, recalling from his long experience as a publisher and developer of applications for search engine optimization and marketing.
Jörg Ullmann, Key Account Director and SEM / SEO expert at LBi Iven & Hillmann, enthuses: "By using the new SISTRIX Toolbox, we can monitor the various keywords for our customers 24 hours a day. Automated scanning occurs in all 16 German states and 8 metropolitan areas several times per day and will display any illegal bidding on the respective keywords. Extensive documentation then allows us to take action against these violations. Therefore maintaining and strengthening our clients' brands online.”
Online Marketing as an advertising channel is growing into an increasingly complex and diverse activity. There are infinite numbers of data from a growing number of sources. The results from the affiliate marketing channel are only a small fraction of the total mass of data. With this in mind, it is increasingly important for advertisers to view their data as no longer just isolated, but to take advantage of all available information as part of the overall marketing mix. Iven & Hillmann present the LBi Dashboard, the optimal solution for companies who see themselves confronted with the challenge of a complex dataset to be evaluated.
Transparent, Comparable, Results
Within all communication activities of a company, and here even more specifically considered within the online communication mix, affiliate marketing, makes up only a small module in conjunction with many different components. A simple analysis of data purely from affiliate marketing is no longer strong enough and does not allow coherent and concrete recommendations for action. The target of maximizing the ROI on advertising investments is to aggregate the results of all actions and to assess comprehensively the data. Only companies that can cross-analyze their data to draw the right conclusions can ensure a strategic long-term success in the future. Therefore it is important that every employee has the relevant data clearly made available at a glance. Providing one-stop access for all involved with a transparent view of data and trends is the prerequisite for correct decisions.
The LBi Dashboard provides in detail:
"We provide our customers with the LBi Dashboard for a quick and easy overview of the results of all online advertising campaigns combined with relevant market data," states Arend Lars Iven, CEO of LBi Iven & Hillmann. "A completely transparent overview of all data and market trends allows for a precise control of all channels. With this tool, we provide our customers and us a real added value. "
Creative, specialist and forward thinking: well respected Berlin agency offers young new talent the opportunity to start a career in online marketing. Founded by Arend Lars Iven (33) and Ron Hillmann (41), the Iven & Hillmann agency recently joined global full-service digital communications group LBi, providing specialist services and expertise in Search Engine Marketing and Affiliate Marketing. The agency is responsible for online marketing services on behalf of multiple large-scale clients, involving the successful communication of brand USPs and fulfilling client's sales targets. Subsequently, the Talent School training programme offers the successful candidate an ideal platform to develop commercial experience and expertise in Marketing Communications.
„We offer multiple promising opportunities to young career starters.“
The trainee programme provides a general marketing overview and the opportunity to gain varied experience for later specialisation. Looking beyond traditional advertising production techniques and booking models, the programme looks at the whole media planning process, naturally including the overlap with online channels and techniques. “I am finding it particularly interesting to learn and apply strategic marketing theory through Iven & Hillmann's programms in this industry, and I expect this focus to become even stronger through the group’s global operations”.
Starting with just two staff in 2004 in Hackesmarkt, today the agency employs around 30 employees. Well known brands such as TUI, Jamba, ImmobilienScout24, Congstar and SevenOne Intermedia entrust their online campaigns to the team at the Berlin agency. “We’re continuing to grow”, says Ron Hillmann, founder and MD at the agency, “and it is becoming increasingly difficult to find good people in this business. Therefore we have made the decision to develop the talent ourselves”.
„We take care of our staff with a long-term view”, explains Arend Lars Iven. “To this end the trainee programme is covered by our company pension plan.”
In order to manage an affiliate marketing program successfully expert knowledge and experience are essential. But it is also very important to master SEO, SEM, media planning and to have general webmaster skills. Ron Hillmann gives tips on how advertisers can sustainably improve the quality of affiliate marketing with a healthy dose of scepticism and explains the rules by which partnerships can be evaluated and made even more successful.
The origin of the traffic = The quality of the traffic: All affiliate partnerships should be evaluated from the very beginning to see whether the advertising media provided in the network really are linked to the website stated in the application and whether the visitors acquired actually come from these advertising sites. It is not always possible for affiliate networkers to check where and how the affiliates’ banners are really linked. It is possible, for example, that an affiliate who is registered with a particular website by an affiliate marketing provider does not incorporate the links and banners provided into the released website but locates them in another website. The merchants do not only run in this case the risk of being present in an undesired environment but also lose any control over the origin of their visitors and traffic.
Secure in several affiliate networks: Merchants who decide to be active in several affiliate networks should install an intelligent and targetted control of the tracking code which prevents an order being compiled in several affiliate networks which could lead to multiple commission payments. Without this control some affiliates could exploit this loophole to make multiple charges by simply using cookies from several affiliate networks.
Check orders and leads regularly: Orders and leads from affiliate marketing should be regularly checked and compared on a day-to-day basis. In this way irregularities can be discovered and analysed quickly. It is especially important to find out whether the shopping basket and order numbers correspond to the merchandise management. In particular, very successful partnerships should be checked carefully. In the case of leads it is necessary to find out if the addresses generated really exist. Finally, orders which were cancelled or returned by the customer should be rejected, if possible with an explanation, via the affiliate network. This prevents creative affiliates from exploiting this loophole and generating bogus orders in order to charge commission.
How to use postview marketing properly: A group of affiliates is currently concentrating on the topic of postview marketing. This involves locating merchants’ advertising in portals and websites with a wider reach on a success basis which is basically of interest for many merchants. By this means also branding effects can identified and optimally evaluated. However, the operator must ensure that the installation of the advertising media is carried out transparently and that sufficient communication ensues and that the banners can actually be seen by visitors. Black sheep amongst affiliates are known to place advertising media in non-visible areas or use cookies without an advertising media being shown. This leads to affiliates getting commission for sales which did not result from the affiliates active advertising. The affiliate networks have been trying for some time to deal with this problem with a Code of Conduct.
Independent special agencies: Managing an affiliate program on a day-to-day basis is often very involved and time-consuming. At least one member of staff should at all times be responsible for the coordination of this channel. Companies which do not have the necessary resources should decide to cooperate with a specialised agency for performance and affiliate marketing. These have specialists who are experienced in the installation and development of affiliate programs and have special tools at their disposal which detect fraudulent affiliates. They often keep a blacklist which shows suspicious affiliates and enables the affiliate manager to prevent these partners from cooperating with customers. This is a constant guarantee that all of the usual methods of tracking and tracking abuse are dealt with regularly.
They are a fairly unusual duo. One is a typical networker from the agency scene who loves the internet and its latest trends. The other is a classical, well-structured free-thinker with a background in finance and business who has turned his hobby (surprise, surprise – also the internet) into his bread and butter. Ron Hillmann (41) and Arend Lars Iven (33) are the movers and shakers behind one of Germany’s most successful online marketing agencies – Iven & Hillmann. But what does an online marketing agency do exactly? Well, they help well-known companies to increase their sales. Iven & Hillmann are informed how much they can spend on advertising to acquire customers from other websites and are given a target number of goods to be sold in a certain period. Their main aim is to prevent randomness. That’s why they choose keywords very carefully and aim for a relatively conservative conversion rate of approx 1%. It could be said that they are an online sales team. Their satisfied clients include Jamba, Congstar, ImmobilienScout24 and Xing. But why don’t these companies simply do this for themselves? “Today many large companies have a big budget for online marketing and expect a corresponding efficiency”, says Arend Lars Iven. “But an in-house solution doesn’t have enough depth of know-how. They don’t have the exchange of knowledge and skills of a specialist agency whose teams have the experience of various clients from differing branches. This is our speciality – we can simply react more quickly to new situations.”
In 2001, when Iven and Hillmann first became involved in online marketing, they were to a large extent pioneers. Since then Google has expanded enormously and budgets for online marketing have grown accordingly. Awareness of the virtual information market has intensified. Specialist agencies like Iven & Hillmann offer their specific know-how to companies who haven’t stood out enough in the data maelstrom of the internet, who want to promote their brands or enter new markets. Online marketing has in general four main central elements: affiliate marketing (see our earlier marketing articles), display advertising (banners etc.) e-mail marketing (mails to target groups) and search engine marketing (includes search engine optimisation and search engine advertising). “It’s always important to set yourself clear targets when using these elements. Display advertising is costly and best suited to promoting brand-awareness” points out Arend Lars Iven. He and Hillmann concentrate above all on the most efficient online channels, affiliate and search engine marketing. “We have consciously decided to specialise in quality instead of quantity” continues Iven. “It’s possible to do a lot right, but also a lot wrong, in online marketing – it depends mostly on the attention to detail”.
Well, how did the story of our duo begin? Relatively typically. After Arend Lars Iven’s time with a bank from 1994 to 1996, he started straight away to design websites. He studied economics in Münster, started his first business projects and began to become interested in search engine optimisation. Although he had little experience in this area he quickly learned everything through trial and error, mainly using the Fireball search engine and its instructions regarding megatags. This enabled him to generate a large amount of traffic for his websites (amounting in 2002 to no less than 20 million page impressions). This attracted the attention of Ron Hillmann, a well-known face on the scene, who was already working for ImmobilienScout 24. Hillman’s background is also closely related to the web. After studying economics and media consulting at the Technische Universität Berlin he was employed, amongst others, by the advertising agency Scholz & Friends, Idealo.de and Zanox. Really good timing: three days after Iven’s final examination he was called by Hillmann who wanted to acquire his skills for ImmobilienScout 24 in order to establish the company’s online marketing. An expansion of affiliate marketing, search engine optimisation and marketing was soon to follow. Iven, being keen to learn all about the new economy, said yes and they met a few days later at the now defunct Online Marketing Düsseldorf fair (OMD). Things then began to move quickly. After two months on holiday, Iven came on a Thursday to sign a contract with ImmobilienScout24, on Friday he found a flat in Berlin, had a leaving party on Saturday, moved house on Sunday and began work in his new job on Monday. Within 18 months he had established himself in online marketing at ImmobilienScout24 which remains today a sizeable department of the company. Yet the two internet fans wanted more. In May 2004 they became self-employed and left ImmobilienScout24. They left on good terms and are still in contact with the company. Their first commission was from Jamba and they were also employed by ImmobilienScout24 as consultants. When choosing the name of their new company they turned their backs on the jokey names which were typical in the branch. They wanted to demonstrate that they were a serious company and that they were prepared to put their names to their work. And so they arrived at “Iven & Hillmann” with the business-like ampersand – as normally only seen in legal firms or banks. After a year the company had grown to employ seven members of staff and earnings before interest and taxes of just over 3,000 Euros. “We didn’t want to get rich overnight, we wanted to express ourselves.” says Iven. “I like to create structures and we simply decided to turn our hobby into our job. We found our niche and made it our own through our professionalism“.
The two of them have financed everything themselves. There is not a cent of external capital in Iven & Hillmann – the company has grown organically in order to assure the quality of their work. “After a year business was already beginning to do well, after two years it was excellent” reveals Ron Hillmann with a certain amount of pride. “In the boom year of 2005 a lot of companies discovered online marketing for themselves. Completely new markets and channels arose which needed to be served.” Business flourished. And still they wanted more. In December 2007 they sold their company. They had never planned to sell – but the market had become global. National pitches turned into European pitches. The competition for US accounts took place in New York and the European pitches took place in London. An enormous expansion would have been necessary, which would have taken far too long to arrive at organically while there already existed other large networks. “We tried to expand, to take the next step” says Iven. “To be part of this league through organic growth would have taken too long”. Therefore, they started to look for a way out and found LBI International. Iven und Hillmann sold their company to the holding and became part of the network that brings together the various skills of many agencies and enables a synergy of regions and content. The price? That’s confidential. They have promised to remain silent. Yet it was one of Germany’s best agency deals on an earn out basis. Still today Iven & Hillmann remains a genuine agency: a computer sweat shop where eighteen-year-old nerds with basin haircuts and long finger nails sit tapping away at their keyboards? No way! The staff, who are mainly female, work in a busy atmosphere. The two manager’s offices are an example of well-ordered chaos. There are three monitors on the desk and two bikes in the office. Guests are received politely and with friendliness. The rooms are flooded with light. In the bathroom there are toothbrushes and aftershave ready in case a project is approaching deadline. The work is usually done in teams. One team per client. And rather fewer clients than staff – it’s necessary to grow organically with the number of clients. An international team of native-speakers looks after clients from around the globe. “It’s absolutely essential to know about the special conditions in a market, if you want to, e.g. enter the market in Saudi Arabia”, states Hillmann. Wearing a bike helmet, he looks for his iPhone while shredding through his Blackberry at the same time. “Right, I’m going to buy a house” he says and, buoyed up by four Red Bulls, leaves the office. Iven remains calm and smiles gently. It really appears that the pair complement each other excellently. One creative, imaginative and communicative. The other well-structured, thoughtful and reserved. Both are astute and in love with the internet. Iven & Hillmann have almost never had to overcome serious hurdles. There is a danger that agencies suffer losses when a client becomes insolvent as costs arise in advance of payment. The biggest problem, however, is finding good members of staff, who fit in with the company’s philosophy. The working atmosphere is the most important thing in an agency. And what does the future hold? In five years the two want to make Iven & Hillmann even more international and actively promote their start-up investments such as BVP Berlin Venture Partners GmbH as active co-investors. Their tip for young entrepreneurs who also want to achieve such success is to form good start-up teams and cover all the most important areas (technology, product, marketing, sales). You should complement not only each other’s skills but also each other’s experience. But bear in mind: the fewer founders the better. Maybe two complementary free-thinkers are enough – as in the case of Iven & Hillmann.
Nuon Deutschland has made its decision. After several rounds of pitches the company has awarded its account for search engine and affiliate marketing to internet marketer Iven & Hillmann. Three agencies made the final round of pitches for this account. The Berliners Arend Lars Iven und Ron Hillmann and their team presented a convincing made-to-measure concept.
"We are looking forward to working with Iven & Hillmann, an experienced and expert agency for internet marketing from our neighbourhood in Berlin” said Po-Ming Cheung, Manager for Internet Marketing for Nuon Deutschland GmbH. "We both place high value on long-term quality strategies with innovative ideas, transparancy and fair communication."
“It is especially exciting for us to be involved in the energy sector which is so dynamic and has such a great international future.”, stated Arend Lars Iven, Managing Director of LBi Iven & Hillmann. “In addition to customer growth ensuring and extending customer satisfaction is an important aim of our cooperation. We are looking forward to communicating and marketing Nuon’s innovative products in the internet.”
qeep, globally successful mobile community, appoints Berlin agency Iven & Hillmann to provide search marketing services, after two years of prosperous growth. With more than 5.000 registrations per day, there are now more than 900.000 users worldwide. Predominantly used by adolescents from a total of 192 countries, the platform is used to keep in touch with friends or to meet new people. In collaboration with the Berlin agency for digital marketing, qeep has a target of 25 to 30 percent stable monthly growth.
Mobile internet access is becoming more and more attractive, as the advancement of technological infrastructure as well as the development of mobile end devices progress. User friendly tariff structures are being increasingly offered by mobile phone providers. A sample survey by TNS Infratest indicates that currently approximately eleven percent of all mobile phone users also use mobile internet. Another eight percent claim an interest in internet access via mobile indicating foreseeable growth.
qeep-founder Cornelius Rost states: „Social communities are already an integral part of young people’s everyday lives and they are now set to conquer mobile.” He explains: “The Agency Iven & Hillmann offers a long experience in digital marketing of social networks. Our joint objective is to achieve an increasing level of popularity and a large expansion of the community.”
Our young audience, people from 17 to 22 years, are especially open minded with regards to mobile services such as qeep. Rost says: “Teenagers and adolescents are often out and about and in the meantime want to keep in touch with their friends. Qeep enables users to generate virtual photo albums, to play online games against other members or to send “sound attacks” directly to their friend’s mobile. It’s fun and our users can – no matter where they are or what time it is – exchange their thoughts with their friends.”
The social network qeep is internationally distributed. Since the English version’s launch in spring 2008, qeep has attracted significant interest, especially in the UK, South Africa, India, Indonesia and the US. Existing German members are therefore currently finding it much easier to socialise with people from other countries and to make new friends all over the world.
Xing, the market leader in Europe for Business Networking, has entrusted the Berlin SEM and Affiliate Agency LBi Iven & Hillmann with its search engine marketing for over two years. Founded in Germany, the popular business network has successfully extended its operations internationally in the last five years and now connects over 6 million business and professional people from 190 countries in 16 languages promoting their businesses, professions and careers. In order to ensure made-to-measure networking functions for each country the Iven & Hillmann team works together with native speakers to arrive at an optimum search engine concept: for Germany, UK, Spain, Italy, Austria, Turkey, and as of this month the United Arab Emirates.
The foundation of the Iven & Hillmann SEM campaign is MyNetworkValue.com in line with the successful overall marketing campaign of XING AG. Excellent results can be achieved in SEM in the various national markets by establishing a targeted knowledge transfer between the agency and XING and by using integrated multi-channel marketing strategies.
“It is important in large SEM campaigns to understand national differences in culture and mentality and to adapt the concept to take local characteristics into account” stated Ralf Ahamer, Vice President Marketing at XING AG. "Iven & Hillmann, like XING, employ native speakers from the relevant markets. Our cooperation has been outstandingly successful from the very beginning: due to continuous optimisation of all processes we ensure together that XING is optimally positioned in regional search engines. We are already the leading online business network in Turkey and want to extend our position even further in the future using, amongst others, SEM strategies.”
"Our international online marketing experts find it particularly exciting to be involved in establishing the world-wide successful business network XING in their own country“ says Ron Hillmann, founder and Managing Director of Iven & Hillmann. "They know what is important linguistically in their culture and implement this knowledge in online marketing“.
In addition to N24.de which was launched at the beginning of this year, the Berlin Internet Marketing specialists have to date been able to win six major platforms of the SevenOne Intermedia GmbH belonging to the multimedia company ProSiebenSat.1 Group. Whether up to date news videos, company news bulletins or live reports on N24.de, the launch of new series or news of blockbusters, Web-TV offers on ProSieben, new documentary formats or games on kabeleins.de, consumer tips at the video advice portal HAUSGEMACHT.TV or new games in the games portal SevenGames.de and Sat1Spiele.de: from now on it’s easier to find the latest media news from Germany and the world in the internet.
“LBi Iven & Hillmann is a specialist agency which we have chosen to comprehensively support our internet platforms through Keyword Advertising” reported Irene Seitz, Product Management Manager for Multimedia TV Brands. “The proven success of the team during the test phase at the beginning of the year impressed us”. Classical online media are not involved in the cooperation between SevenOne Intermedia and LBi Iven & Hillmann.
“For us as marketing people it’s probably one the most interesting challenges to communicate news and media topics in the internet” enthused Ron Hillmann, Managing Director of Iven & Hillmann. “And our success has already attracted numerous imitators in the branch. We find it exciting to lead the market due to our vision and empathy”.
LBi Iven & Hillmann, the agency for digital performance marketing now provides its clients with mobile search engine optimisation and mobile advert booking in addition to search engine and affiliate marketing. This places the Berlin team at the vanguard of multi-channel performance marketing in Germany.
“We transfer our know-how from the stationary internet to the mobile area. We are the first agency in Germany to offer our clients the ability to operate and follow cross-channel performance marketing” explained Ron Hillmann. “Using an integrated tracking toolbox our clients also enjoy total transparency regarding the development of their complete digital marketing activities. And we offer them tailor-made and even more efficient multi-channel marketing solutions.”
Mobile surfing is getting more and more popular and attractive: Budgets are increasingly being reallocated to mobile forms of advertising that are already well known from the internet. Not only are Google, Yahoo and Microsoft adapting their online services to the world of mobile content, but also online retailers and advertisers are firmly convinced about the success of this marketing channel. LBI Iven & Hillmann, the global marketing and technology agency, is embracing this trend, offering its German and International clients Mobile Search Optimization and Mobile Marketing services, in addition to the agency’s well established SEM and Affiliate Marketing services. With this step the Berlin agency is a pioneer in Multi-Channel Performance Marketing in Germany.
Although the present number of users is not yet at the same level as the internet, it is obvious that the development in technology, mobile infrastructure, hardware and the shrinking cost of accessing mobile services to the consumer, is making mobile internet more user-friendly and accessible. According to a survey by TNS Infratest, today, approximately eleven percent of mobile phone users in Germany use mobile internet. Another eight percent express their interest in accessing the internet via their mobile phone, suggesting that the community is set to grow further.
Since 2004 Iven & Hillmann manages respected clients such as Jamba, ImmobilienScout24, Versatel and TUI in performance based Internet Marketing. Ron Hillmann, founder and CEO at Iven & Hillmann explains, "We are transferring our know-how in Online Marketing to Mobile Marketing. We are the first agency in Germany to offer our clients the chance to practice and verify Multi-Channel Performance Marketing. By using an all-in-one tracking toolbox, our clients gain perfect transparency over the development of their online marketing activities and advertising investments. We offer them tailor-made and efficient multi-channel marketing solutions."
Iven & Hillmann use supporting technology ‘td Toolbox’, developed by TD Technology, TradeDoubler, a holistic Internet Marketing Management System that enables users to manage, test and report all Online Marketing measures in one system to maximize their effectiveness in real-time. "We are happy, that LBi Iven & Hillmann have decided to use the td Toolbox for their business", states Matthias Stadelmeyer, Head of TD Technology Germany at TradeDoubler. "The extension of Online Marketing Campaigns to mobile hardware makes tracking more challenging. The td Toolbox provides various benefits: mobile campaigns can be observed on a keyword- or placement-level, also it is possible to track activity without using cookies, as required for mobile WAP-Services."
A current Jupiter Research study forecasted more than 1.3 Billion Euro advertising revenue for the year 2012 for Moblie Marketing in the European market alone. That means that in four years around nine percent of the whole online advertising budget will be invested in Mobile. Exciting prospects for the future of performance-based advertising.
Creative, specialist and forward thinking: well respected Berlin agency offers young new talent the opportunity to start a career in online marketing. Founded by Arend Lars Iven (32) and Ron Hillmann (40), the Iven & Hillmann agency recently joined global full-service digital communications group LBi, providing specialist services and expertise in Search Engine Marketing and Affiliate Marketing. The agency is responsible for online marketing services on behalf of multiple large-scale clients, involving the successful communication of brand USPs and fulfilling client's sales targets. Subsequently, the Talent School training programme offers the successful candidate an ideal platform to develop commercial experience and expertise in Marketing Communications.
„We offer multiple promising opportunities to young career starters “
The trainee programme provides a general marketing overview and the opportunity to gain varied experience for later specialisation. Looking beyond traditional advertising production techniques and booking models, the programme looks at the whole media planning process, naturally including the overlap with online channels and techniques. “I am finding it particularly interesting to learn and apply strategic marketing theory through Iven & Hillmann's programms in this industry, and I expect this focus to become even stronger through the group’s global operations”.
Starting with just two staff in 2004 in Hackesmarkt, today the agency employs around 25 staff. Well known brands such as TUI, Jamba, ImmobilienScout24, Congstar and SevenOne Intermedia entrust their online campaigns to the team at the Berlin agency. “We’re continuing to grow”, says Ron Hillmann, founder and MD at the agency, “and it is becoming increasingly difficult to find good people in this business. Therefore we have made the decision to develop the talent ourselves”.
Hillmann and his co-founder partner Iven are well regarded opinion leaders in the German web business. In addition to the agency, both are investors in promising start-ups such as ‘Hitflip’, ‘Linklift’, ‘IMEDO’ and ‘brands4friends’, enabling the development of further businesses and jobs, not only in the capital city.
„In this year alone we have appointed six additional staff” explains Iven, “….and we take care of our staff with a long-term view. To this end the trainee programme is covered by our company pension plan”
Have you already reserved a ticket for the European Football Championship 2008? Tickets for concerts, sports events, art exhibitions and the theatre can bought online using viagogo. It’s convenient, simple and safe and now supported by Iven & Hillmann. The online marketing specialists based in Berlin and belonging to the digital agency network Lbi have started this month it’s long-term planning and implementation of affiliate marketing for the online ticket exchange and the foundations are now in place for a sustainable and comprehensive cooperation for the whole range of internet marketing.
viagogo is Europe’s leading online ticket exchange where tickets for live events can be bought or sold safely with a guarantee. Whether its tickets for Anna Netrebko, Bushido or Nelly Furtado, the live show from Mario Barth or in cooperation with FC Bayern Munich - at www.viagogo.de fans can bid for and buy tickets for all types of live events. Of course safety plays a very important role for viagogo. All transactions are processed with absolute security - the company utilises the latest technology to ensure optimal data security.
"We’re very pleased about our cooperation with Iven & Hillmann, a highly competent and experienced internet marketing agency” says Daniel Nathrath, viagogo Country Manager in Germany. "As the market leader in Europe we expect in ‘event year 2008’ a boom in the secondary ticket market, of course driven by the the European Football Championship 2008. We want to give the public the chance to acquire secure and guaranteed tickets for all events offered by the viagogo service and in addition to our PR agency Publicis Consultants we have now added Iven & Hillmann to our team."
“A ticket exchange offers an almost infinite range of areas from sport, music and culture which we can respond to in online marketing”, commented Ron Hillmann, Managing Director of Iven & Hillmann. “Following viagogo’s enormously successful start in Europe we are looking forward to contributing to this positive development here in Germany – firstly in affiliate marketing and later in internet marketing in general.”
About viagogo: viagogo (www.viagogo.de) is Europe’s leading online platform for the secondary ticket market, where tickets for events can be sold and exchanged without risk, safely and with a guarantee. viagogo was founded by internet entrepreneur Eric Baker in the U.K. in 2006. Previously, Baker had demonstrated his business acumen with the founding of the American company StubHub.com, today the most successful website for the resale of tickets for events in the USA. viagogo is the first provider of this type of service in Germany and is an asset for the online market due to its efficient and transparent structures. viagogo has exclusive partners such as Manchester United, FC Chelsea and FC Bayern Munich. Furthermore, viagogo has signed numerous cooperation contracts e.g. with Warner Music International and facebook and charities such as Amnesty International and artists’ charities from Linkin Park or Peter Gabriel. Numerous experienced media and internet business people belong to the investors and supervisory board of the company such as Dr. Herbert Kloiber, Managing Director and majority shareholder of the Tele München Group, Media entrepreneur and future Burda Chair Christiane zu Salm and Jamba founders Alexander, Marc and Oliver Samwer via their holding company European Founders Fund.
New TV-Shows, up-to-date music videos, the latest celebrity specials, exclusive comedy clips from successful TV formats such as Switch Reloaded or The Comedy-Trap and creative private videos: now it’s even easier to find top professional and amature clips from Germany using a search engine.
MyVideo, Germany’s most popular video community, has asked the online marketing agency Iven & Hillmann to support and optimize its search engine marketing. The agency, based in Berlin, has started straight away to register relevant key words, make special targetted bids and arouse the interest of thousands of users with snappy messages in advert format to click on to more pictures, info and news at www.myvideo.de.
The aim of the first German video community is to offer the biggest possible selection of creative music, comedy, sport and entertainment videos free of charge in one portal. Exclusive lifestyle cooperations with national and international artists and TV formats from the German-speaking world appeal to users and provide them with the chance to use their creativity.
“For marketing people like us it’s probably the most interesting challenge of all to convert creativity, trends and news from the web into advertising texts and to locate them in the search engines” enthused Ron Hillmann, Managing Director of Iven & Hillmann. “And we are especially pleased about the success of MyVideo. Internet users are grateful for the condensed news content they get when they are searching for information or videos.”
The leading international full-service digital agency LBi International acquired with Iven & Hillmann one of the leaders in the field of online marketing. The two founders Arend Lars Iven and Ron Hillmann will stay in the company as CEO and will continue to run the business that has grown so successfully within the last years.
Existing and new clients will continue to profit from the outstanding service quality to which they have become accustomed from Iven & Hillmann and also reap the benefits from associating with a leading international company.
Background to the merger
In the light of the advanced internationalisation of the digital economy this step provides a coherent base for the future growth of Iven & Hillmann. Having been active internationally since 2004 the agency which specialises in Search Engine Marketing and Affiliate Marketing has strengthened its position in the German market and worldwide with this merger. It has also enabled it to make a larger digital service range available to its clients with services such as the creation of websites, building online-shops and Web Analytics.
“Through the merger with Iven & Hillmann we have enlarged our digital service range particularly in Germany and Europe”, states LBi CEO Robert Pickering. “With the special knowledge and the numerous valuable contacts that we have acquired we will be positioned even better.”
“We are happy that within the LBi network we are now able to provide our clients with a full service and that we can from now on profit from specialised know how from mature markets like the US and UK”, comments Arend Lars Iven, founder and CEO of Iven & Hillmann. “Therefore we have intentionally decided in favour of a digital agency network instead of a classical one.”
For the over twenty strong team of the Berlin agency the merger implies an exciting work environment with international key accounts and new colleagues in major cities all around the world. They will now get the chance to take part in a worldwide exchange of ideas which they can utilise for their existing clients such as TUI, Versatel, ImmobilienScout24 or Jamster. And they can also use this knowledge at the cutting edge for new business and to keep ahead of their national and international competitors.
About LBi
LBi is the leading international full-service digital agency servicing clients with marketing and technology solutions. The Company employs approx. 1,400 professionals located primarily in major European and American business centers, such as Amsterdam, Berlin, Brussels, Copenhagen, London, Madrid, Milan, Mumbai, Munich, New York and Stockholm. Through interdisciplinary teams, LBi creates innovative multi-channel solutions for its national and international corporate clients by uniquely combining strategy development and creative design with specific industry expertise and the latest digital technology. LBi is listed on Euronext in Amsterdam as well as on the OMX Nordic Midcap segment in Stockholm.
Founded in 2004, Iven & Hillmann is today one of the leading Online Marketing agencies. Specialising in Affiliate and Search Engine Marketing, the more than twenty-strong team creates made-to-measure concepts and guarantees their efficient implementation for clients such as TUIfly, Versatel, ImmobilienScout24 and buch.de. For the immediate future we are seeking an:
Account-Manager (m/f) Search Engine Marketing and Affiliate Marketing
You will be experienced in Online-Marketing especially in Search Engine Marketing and Affiliate Marketing. Having good general knowledge, you are committed, a team player and have good communication skills. In addition you are target-oriented, are able to work independently and have a good level of English. You enjoy a secure knowledge of Outlook, MS Office, and especially Excel und Word. Ideally, you have a completed degree or training in business studies plus relevant further training.
Bereits im Jahr 2004 am Hackeschen Markt gegründet zählt Iven & Hillmann heute zu den führenden Agenturen im Online-Marketing. Auf mehr als 22 Spezialisten angewachsen, bietet die Berliner Agentur leistungsstarke Konzepte für nationale und internationale Projekte im E-Commerce. Muttersprachler aus verschiedenen Ländern wie den USA, China, Spanien, Italien und vielen weiteren Ländern der Welt erarbeiten mit klugen Ideen maßgeschneiderte Online-Vertriebslösungen und bauen Marken im Internet schnell und nachhaltig auf! Sie ermöglichen ein erfolgreiches multinationales Marketing im Web. Kunden wie TUI.com, Jamba, TUIfly.com Versatel oder ImmobilienScout24 vertrauen seit vielen Jahren auf Iven & Hillmann.
Your tasks:
Was wir Ihnen bieten:
Please send your complete application including desired salary and earliest starting date to christin@iven-hillmann.com.
The Berlin Agency for Online Marketing has acquired five new members of staff and numerous new clients within the last few months. In order to accommodate this expansion they have moved to more suitable and larger premises in Hackescher Markt. This means that they now have plenty of space in which to continue to find new internet marketing solutions. Located directly at Monbijoupark and opposite the Museum Island covering two floors the Search Engine and Affiliate-Marketing experts are remaining loyal to the internet-friendly centre of Berlin Mitte.
Already founded in 2004 in Hackescher Markt, Iven & Hillmann belongs today to the leading online-marketing agencies. Having grown to employ over 20 specialists the Berlin agency offers high-performance concepts for national and international E-Commerce projects. Native speakers from various countries such as the USA, China, Spain, Italy and many other countries from around the world utilise their creative skills to prepare “made to measure” online sales solutions and develop brands quickly and sustainably in the internet. They enable successful multinational web marketing. Clients such TUI.com, Jamba, TUIfly.com, Versatel, and ImmobilienScout24 have put their long-term trust in Iven & Hillmann.
TUI.com, the website of Europe’s leading travel company, has begun its own Affliliate Marketing Programme utilising from the start intelligent solutions from Iven & Hillann. The Berlin agency specialsing in search engine and affiliate marketing places the travel giant’s offers with numerous homepage operaters using TradeDoubler’s network.
Iven & Hillmann offers affiliates a comprehensive serice. Partners have an exceptional incentive for the inclusion of advertising through innovative advertising methods such as interactive booking masks with updated product information and individual adaptable booking parameters. The agency also provides affiliates with a free service hotline.
Why did TUI.com choose Iven & Hillmann
“Iven & Hillmann has already developed affiliate marketing for HLX and subsequently TUIfly.com. This enabled us to become one of the most successful offers with Zanox and TradeDoubler”, explained Stefan Schaub, Managing Director of TUI interactive GmbH, run by TUI.com. “We place our trust in experts who consider themselves, like us, to be market leaders in quality.
Ron Hillmann, Managing Director of Iven & Hillmann GmbH & Co KG, is also enthusiastic about this new challenge. “A partner programme in tourism is exciting! This means that we, as affiliate marketing specialists, are not only responsible for promoting the sale of holidays, flights, hotels or hire cars but also contribute innovative possibilities for brand development and strengthening” he explains.
Creative, efficient and looking ahead: an online marketing agency has created jobs in Berlin. In this year alone eight new team members started their career with Iven & Hillmann. The company, named after its founders Arend Lars Iven and Ron Hillmann, specialises in two successful areas – search engine marketing and affiliate marketing in e-commerce. Internet marketing is linked to the distribution aims of large companies giving them the opportunity to promote themselves online
The simplest way to increase sales
Affiliate marketing is simple. If visitors (customers) discover a banner or advertisement online on any website (affiliate) belonging to an online shop (merchant) one simple click leads them directly to this online shop. If they buy something there this is registered using the appropriate technology and the operator of the website receives commission from the online shop. The online shop, in this case a client of Iven & Hillmann, pays a purely success-based commission to the distribution partner and meets potential customers and interested parties on the websites in which they are interested.
Users seeking certain products and services are reached by search engine marketing. Each month there are more than 5 billion search engine enquiries giving a very important sales potential for the whole online trade. The operators of the large search engines provide various possibilities to appeal to customers and give companies the opportunity to pay for text advertising. The “sponsored links” enable advertising to be located so that it reaches target groups.
Well known large companies such as TUIfly.com, Jamba, ImmobilienScout24 and Versatel have entrusted their online marketing with Iven & Hillmann's team in Berlin.
With only two members of staff in 2004 the company based in Hackescher Markt now has more than 20 employees. “We're continuing to grow” says Arend Lars Iven, founder and managing director of the agency. “This Autumn we will have to change premises for the second time, our office has simply become too small and we cannot allow this to restrict our possibilities”. He and his co-partner Ron Hillmann, prominent in Berlin as an opinion-former and expert in web business, have invested in the promising concepts of other trailblazers such as “Hitflip” (www.hitflip.de/), “Linklift” (www.linklift.de/), “Ecato” (www.ecato.com/de/) or “die-fans.de”(www.die-fans.de/) in addition to their own agency. The enable new start-ups and further employment not only in Germany's capital
“This year alone we have employed eight new members of staff” says Hillmann. “We ensure that we offer our team long-term opportunities. This includes a company pension scheme.”
Look around, order with a click of the mouse and try it on at home in front of your own mirror – that's really convenient shopping. For the Görgens Group the internet is not just the distribution channel of the future, but an increasingly important means of communication. From now on Guter Name GmbH, a company belonging to the Görgens Group, is going to concentrate more on online marketing through its online distibutor guna.de. The company has entrusted its search engine and affiliate marketing to the specialised agency for internet marketing Iven & Hillmann in Berlin.
Founded seven years ago, guna.de and parent company Görgens Group belong, with over 70 shops, to the most successful fashion chains in Germany. The main target group of the company is above all fashion-conscious customers who actively seek brand names such as Bench, Replay, Diesel and G-Star and items that really stand out.
„It is exactly this young customer segment that looks for and buys its goods in the internet“ explains Andre Garber, Key Account Manager with Iven & Hillmann. “We encounter these customers exactly where they are located by using expert search engine marketing (SEM) and a sophisticated affiliate marketing programme with zanox.”
In addition to expansion in stationary trade by opening new branches, the Görgens Group is counting on high rates of growth in internet trade: “We see the virtual marketplace as an area with enormous growth potential”, says Frank Metz, Managing Director of Guter Name GmbH. “We want the trendy young fashion which is on offer in our branches to also be available to internet customers who do not live near our shops, or who want to shop after closing time or shop conveniently from home at the weekend.”
Horoscope and star signs are a real topic for question, as every fifth person believes in astrology. More and more, people want get a better grasp on the esoteric. Two years ago, Questico life advisement debuted with their own broadcast, “Astro TV.” Now, the Berlin company gains strength through their Internet presence and it trusts its new communications to the online marketing agency Iven & Hillmann, which will establish their search engine and affiliate marketing programmes.
With over 2,500 certified advisors, Questico is the largest serious source for telephone life coaching in the German-speaking region, and it holds this position since 1999.
“We would like to speak to our clients’ specific questions, and to let them find us right where they are seeking such advice,” comments Dieter Lang, Managing Director of Questico AG. “On the internet, the search engine machine and affiliate marketing programmes from Iven & Hillmann achieve this goal.”
Measurable Success Facilitates Internet Marketing
Iven & Hillmann offers to an enterprise the opportunity to find a specialised agency with noteworthy customers like TUIfly.com, ImmobilienScout24, buch.de, and Versatel, which, for many significant affiliates, stand for high success markers with sure turnover shares. The online marketing agency Iven & Hillmann calculates business relations according to their success-based accounting model. The success is measurable, and the measures themselves can be precisely planned. The Berlin experts link business’ online marketing with sales goals, steadily employing vast solutions such as banner design, ad text, partner website selection, and click frequencies in order to meet the highest rates of interest to purchase conversions. For affiliate marketing projects, Iven & Hillmann utilises their widely extensive in-house partner-database, on which the credibility and the relevance of website operators are transparent and very clearly categorised. This enables specific and efficient dialogue between affiliates. Straight from the onset, their business network is built upon this relevance and efficiency.
“More than anything other area, people search the Internet for honest dialogues in the life advisement realm,” says Ron Hillmann, Executive Manager of Iven & Hillmann. “We help these people to find what they’re looking for by communicating Questico AG’s services to them.”
The online marketing Agency, Iven & Hillman, takes on the affiliate marketing for a total of six brands from buch.de internetstores AG. Starting immediately, the Berlin experts agency will position the different online shops’ offers with thousands of homepage operators across Germany, Austria, and Switzerland.
The concept is unique: with only one registration, an affiliate takes part in the successful partner programme of the well known brands buch.de, buch.ch, bol.de, bol.ch, bol.at, and lion.cc. Through innovative advertising media, up to date product data, and individually applicable deeplinks to their extensive assortment, the Münster-based online book dealers now enable homepage operators to profit from users across three different country-markets. The chances for converting clicks to purchases are considerably higher through this new concept. As a platform for buch.de internetstores AG’s affiliate marketing, Iven & Hillmann uses the worldwide Zanox network, which has more that one million sales partners.
What is the benefit of a Three Country Concept?
“Iven & Hillmann’s Three Country Concept is extremely convincing,” states Markus Grage, buch.de’s Marketing Manager. “In this way it’s possible to combine the strengths of our various online shops in one affiliate marketing partner programme, while simultaneously sharpening and communicating the respective brands’ messages.”
“The advantages are clear for partners of the single buch.de brands,” explains Arend Lars Iven, Executive Director of Iven & Hillmann GmbH & Co. KG.* “Access to the advertising media of the six different brands and their administration become markedly more comfortable through an overlapping programme, and the chance of an improved conversion rates is extremely enhanced.”
Zanox Executive Sales Director, Lothar Krause comments on the collaboration: “With us, buch.de can have interested publishers and other attractive advertisers - as well as product data and extensive reporting - at their disposal. We offer cross-programme tracking as a special highlight. Through such overlapping, publishers receive payoffs, which correspond to the particular countries and programmes.
Advantages of a specialists Agency
Through working together with Iven & Hillmann - and with the subsequent acquisition of partners - clients gain access to a large affiliate databank. Here, the credibility and relevance of website operators are very transparent and clearly categorised. To address the affiliates takes place on a specific and efficient discussion basis. From its conception, the marketing network was based upon this ease, and it was built accordingly. Affiliate marketing is the easiest method for growth within the efficiency of online marketing.
Internet education: Germany’s largest private university recognizes their success with the World Wide Web and will broaden their online marketing activities farther. The university network, which is based in Stuttgart, plans additional search engine marketing campaigns to surpass their current affiliate marketing. From now on, affiliate and search engine marketing specialists Iven & Hillmann will optimize and supervise their SEM dealings, and the agency will build up a specific partner program for their business ventures. The Berlin expert team uses the Zanox.de AG network as a platform for constructing and maintaining such a program.
AKAD University currently offers 8,500 job training programs and continuing education courses, with focal points on science and languages.
Virtual Campus and Lecture Room
The AKAD’s program offers are unimaginable without the Internet. Distance learning students don’t meet their classmates in live seminars, but in a virtual campus where they learn together and can take part in tests from their own desktops. Iven & Hillmann now supports AKAD with expanded online business activities, meeting their interests of high Internet presence and their increasing demands for distance learning and continued education programs on the Web.
“We trust Iven & Hillmann with the upgrading of our online business due to the agency’s experience,” comments Martina Kunrath, AKAB’s Marketing Manager. “The Internet plays a more and more important role in studying at the AKAD. And, it is also an indispensable marketing channel for us.”
“The private university’s decision on Internet business is absolutely logical and very exciting! We are up for the challenge of not only raising the number of distance learning students, but also of simultaneously developing AKAD’s brand with an innovative online advertising format. Above all else, affiliate marketing is a young and promising field,” explained Arend Lars Iven, Executive Director, Iven & Hillmann GmbH & Co. KG.
Strong Partnership: Starting now, the Berlin online marketing experts will take on world-wide search engine marketing for the creative apparel platform, Spreadshirt.
Sprd.net AG specializes in innovative online merchandising. For over four years, they have allowed their users to design, buy, and sell clothing. This service is used by web entrepreneurs and hobby-designers across Europe and the USA.
International Merger
Iven & Hillmann's international orientation is a perfect fit for the successful global online marketing of Spreadshirt. The agency's team consists of specialists in search engine and affiliate marketing. Among them are native speakers from more than ten different countries, who have already worked for well-known clients like TUIfly.com, Jamba, and XING. They provide the customization and localization necessary for adapting campaigns to meet specific cultural markets.
Iven & Hillmann is set to take on the affiliate marketing for buch.de Internet stores, AG. The Muenster-based Internet retailer counts on the expert knowledge of this specialist online marketing agency.
The partner program concept is tested and optimized through collaborations. As one of the leading Internet book and media dealers in the entire German-speaking region, buch.de wants to organize their future multi-national affiliate marketing, and they trust the conception and implementation to Iven & Hillmann. The Berlin online marketing experts will incorporate the Austrian, Swiss and German markets into their planning, and will generate homepage placement across international borders for each of the various online shops. Buch.de's partner program will officially re-launch in 2007's second quarter.
The online marketing experts, Iven & Hillmann, take on the planning and realization of TUIfly.com's Europe-wide affiliate marketing. Starting immediately, the Berliners will promote the newly effective merger of HLX and Hapagfly on thousands of homepage operators, using the Zanox and Tradedoubler networks for its implementation.
This affiliate provides Iven & Hillmann with astute service: innovative advertising materials like interactive booking templates with data updates, and individually adaptable booking parameters, (i.e. defining location or trip duration, according to each web site's focus). Furthermore, a free service hotline is available in all major European languages.
This TUI daughter is currently Germany's third largest airline, already serving 75 European destinations. 'Smile-Price' tickets start at 19,99 Euros, including taxes and charges.
Why TUIfly.com soars with Iven & Hillmann?
"With Iven & Hillmann, we address target groups which are virtually inaccessible through classic marketing," states Stefan Schaub, Director of E-commerce for TUIfly.com. "Iven & Hillman had already developed our affiliate marketing with HLX, and we definitely became one of the most successful contenders due to Zanox and Tradedoubler."
"A new brand in air transportation is seldom and exciting! Therefore, we seek affiliate marketing people who will not only promote increased flight sales, but who also contribute to the brand development with innovative formats - a totally new realm for affiliate marketing," clarifies Ron Hillmann, Co-Founder of Iven & Hillmann GmbH & Co. KG
Why an Extra Affiliate Agency?
Because advertisers are unfamiliar with the young discipline of affiliate marketing. And because a success-based payment model is able to calculate per order. Most companies trust a specialist agency which can address their needs, handle the technical and often-creative provisions processes, find the appropriate affiliate network, and - above all else - support the campaign's success. Iven & Hillmann links online marketing with profit goals. Tools like banner design, ad text, assortments of partner websites, display frequency control, and many more are regularly developed. And, they are utilized until the highest conversion rates of interest to sales are met.
